Dr. G. Srinivasa Rao received his B.Sc. degree from Andhra University, in 1993, the M.Sc. degree in Physics from Andhra University, in 1995, the M.B.A Degree from Andhra University, in 1998, the M. Phil Degree from Madhurai Kamaraj University Madurai, in 2003 and the Ph.D. degree in Management and Commerce from Andhra University, India, in 2013. His first assignment was at Gayatri College, Visakhapatnam as Physics Lecturer form August 1998 to November 1999. He was an Associate Professor & Head, Department of Management Studies, Samata College, Visakhapatnam from Nov. 1999 to April 2014. Presently he is Professor & Principal at Aditya P G College, Kakinada since May 2014 with an experience of 16 years in teaching.